Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition By Terence A. Shimp – Test Bank
Original price was: $45.00.$34.97Current price is: $34.97.
Enhance your understanding of advertising, promotion, and integrated marketing communications with the Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition Test Bank by Terence A. Shimp. This comprehensive test bank covers all aspects of marketing communications, from traditional methods to the latest developments in the field.
ISBN-10: 1111580219
ISBN-13: 978-1111580216
In this edition, emerging topics such as social media, online and digital practices, viral communications, and personal selling are given special attention. The book has been revised to provide the most current information on environmental, regulatory, and ethical factors, including Marcom insights, place-based applications, privacy, global marketing, and notable advertising campaigns.
Key Features:
- Comprehensive coverage of integrated marketing communications
- Focus on essential aspects of advertising and promotion
- In-depth discussions on branding, media planning, and public relations
- Insights into emerging trends in the industry
Chapters Include:
- An Overview of Integrated Marketing Communications
- Enhancing Brand Equity and Accountability
- Segmentation and Targeting in I.M.C.
- Media Planning and Analysis
- Public Relations, Buzz Marketing, and Sponsorships
- Personal Selling
FAQs
Q: Are the test questions in this test bank aligned with the content of the textbook?
A: Yes, the test bank questions are closely related to the material covered in the textbook to help students assess their understanding of the concepts.
Q: Can the test bank be used for self-study?
A: Absolutely, the test bank can be a valuable resource for self-assessment and practice tests to enhance your learning experience.
Conclusion
The Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition Test Bank by Terence A. Shimp is a must-have resource for students and instructors looking to deepen their knowledge of marketing communications. With comprehensive coverage of essential topics and updated information on emerging trends, this test bank is a valuable tool for mastering the concepts of advertising and promotion in the modern marketing landscape.
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