Digital Pricing Strategy 1st Edition by Stephan M. Liozux

Digital Pricing Strategy 1st Edition by Stephan M. Liozux

• ISBN-10 ‏ : ‎1032127724
• ISBN-13 ‏ : ‎978-1032127729

Digital Pricing Strategy provides a comprehensive overview of how firms design, analyze, and implement digital pricing strategies. This textbook brings together insights from academic and industry experts globally, covering crucial areas such as the pricing of data, platform pricing, subscription pricing, and monetization in a global context.

Featuring case studies, examples, and interviews from renowned organizations like Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, this book illustrates key concepts in real-world scenarios. Each chapter includes chapter objectives, summaries, key questions, PowerPoint slides, and a valuable test bank available online for instructors to enhance student learning.

With a practical and holistic approach, this text equips postgraduate, MBA, and Executive Education students with the knowledge of capabilities, processes, and tools needed to successfully execute digital transformations and extract value from digital innovations.

## FAQ
1. **What is included in the test bank for instructors?**
The test bank includes a collection of assessment questions and resources to aid in designing exams and quizzes for students.

2. **Are there practical examples in the textbook?**
Yes, the textbook features case studies, examples, and interviews from leading organizations to demonstrate key concepts in practice.

3. **Is this book suitable for postgraduate students?**
Absolutely! This text is designed to cater to postgraduate, MBA, and Executive Education students seeking to understand digital pricing strategies.

## Conclusion
In conclusion, “Digital Pricing Strategy 1st Edition by Stephan M. Liozux” is a valuable resource for individuals looking to grasp the intricacies of digital pricing methods. With a blend of theoretical insights and practical applications, this book serves as a comprehensive guide for students and executives aiming to leverage digital transformations effectively.