Marketing An Introduction Fourth Edition by Rosalind Masterson

If you are studying “Marketing An Introduction Fourth Edition” by Rosalind Masterson, you are in luck! This test bank is designed to help you excel in your marketing course.

**ISBN-10:** 1526426323
**ISBN-13:** 978-1526426321

### About the Book:
The Fourth Edition of “Marketing An Introduction” is a comprehensive guide that explores the vibrant world of marketing through engaging case studies, digital links, and media to bridge the gap between theory and practice. With a focus on technological advancements and evolving consumer behavior, this edition demystifies key concepts and terminology, integrating digital marketing strategies seamlessly into contemporary marketing planning.

### Features:
– 31 new case studies including digital/social media marketing, Uber, Google, and Amazon
– Expanded content on digital marketing, social media, mobile marketing, and co-creation
– Interactive eBook with web links, videos, articles, MCQs, podcasts, and flashcards
– Focus boxes highlighting global, consumer, B2B, and ethical marketing with a digital communication emphasis
– Relevant end-of-chapter case studies reflecting current trends and companies like Taylor Swift and Spotify

### FAQ:
1. **How can I access the interactive eBook?**
Upon purchasing the paperback version with ISBN 9781473975859, you will receive 12 months of free access to the interactive eBook via Vitalsource.

2. **Is this book suitable for undergraduate marketing students?**
Yes, this book is ideal as core reading material for undergraduate marketing courses.

3. **What additional resources are available with this edition?**
The book is complemented by a range of supplementary materials including web links, videos, articles, quizzes, podcasts, and flashcards to enrich your learning experience.

### Conclusion:
“Marketing An Introduction Fourth Edition” is a valuable resource that will enhance your understanding of marketing concepts and their practical application in the real world. With updated content and interactive features, this edition is tailored to equip students with the necessary skills to navigate the dynamic landscape of marketing.