Principles of Marketing for a Digital Age Second Edition by Tracy L. Tuten

Are you looking for a comprehensive resource to understand the principles of marketing in the digital age? Look no further than the second edition of Principles of Marketing for a Digital Age by Tracy L. Tuten. This award-winning textbook has been designed to equip college students with the essential concepts and tools required for successful digital marketing strategies.

Key Features:

• ISBN-10: 1529779790
• ISBN-13: 978-1529779790
• Edition: Second Edition

The second edition of Principles of Marketing for a Digital Age focuses on digital and social media marketing, offering updated insights into the impact of Covid-19 on consumer behavior. Additionally, this edition places a greater emphasis on sustainability, diversity, and inclusion, providing readers with the necessary skills to become ethical and socially-conscious marketers.

FAQs

What does this textbook cover?

This textbook covers essential concepts and tools for marketing in the digital age, with a focus on digital and social media marketing strategies.

Is this the latest edition of the book?

Yes, this is the Second Edition of Principles of Marketing for a Digital Age.

What makes this book unique?

This book stands out for its updated coverage on the implications of Covid-19 on consumer behavior, as well as its emphasis on sustainability, diversity, and inclusion in marketing practices.

Conclusion

With its insightful content and updated information, the second edition of Principles of Marketing for a Digital Age is a must-have resource for students and professionals looking to navigate the evolving landscape of digital marketing successfully.