eMarketing Digital Marketing Strategy 9th Edition by Raymond Frost

Get your hands on the eMarketing Digital Marketing Strategy 9th Edition by Raymond Frost and delve into the world of digital marketing with the latest insights and strategies.

• ISBN-10: 1032161582
• ISBN-13: 978-1032161587

eMarketing, 9th version, provides students with a comprehensive understanding of digital marketing techniques essential for successful marketing practices. The book intertwines digital marketing concepts with traditional marketing frameworks, making it easier for students to grasp the fundamentals of creating a digital marketing plan. With a strategic approach that emphasizes performance metrics and analytics, this book is a valuable resource for aspiring marketers.

The 9th edition has been updated to include the latest trends and topics in digital marketing, such as search engine optimization (SEO), customer experience, digital media consumption, analytics, big data and AI, diversity, and ethics. Real-world case studies and examples have been revised to showcase marketing practices in various global organizations. Throughout the book, pedagogical features like “success stories” and “let’s get technical” boxes, along with end-of-chapter activities, enhance students’ theoretical foundation and practical skills in executing successful digital marketing strategies.

This highly acclaimed textbook is essential reading for undergraduate students pursuing studies in digital marketing and digital business. Online resources accompanying the book include PowerPoint slides and a test bank.

FAQs:

What is included in the online resources?

The online resources include PowerPoint slides and a test bank to aid in your learning and preparation for exams.

How is the 9th edition different from previous editions?

The 9th edition incorporates the latest trends and topics in digital marketing, providing students with updated insights and case studies for a more relevant learning experience.

Conclusion:

Equip yourself with the essential knowledge and skills in digital marketing with the eMarketing Digital Marketing Strategy 9th Edition by Raymond Frost. Stay ahead of the curve and excel in the ever-evolving field of digital marketing with this comprehensive and practical guide.