Hospitality Marketing Principles and Practices 4th Edition by Dogan Gursoy

Introducing the comprehensive textbook, Hospitality Marketing Principles and Practices 4th Edition by Dogan Gursoy. This textbook delves into the application of marketing principles within the hospitality industry, providing readers with practical insights on how to implement marketing strategies effectively. With examples and case studies illustrating the real-life application of concepts, this edition emphasizes contemporary issues such as sustainable marketing, corporate social responsibility, and relationship marketing.

Key Features:
– Updated content on social media marketing, user-generated content, and global marketing strategies
– Exploration of the impact of technology on marketing, including artificial intelligence and service robots
– In-depth analysis of the role of marketing in creating a competitive advantage
– Coverage of unpredictable factors influencing sales and marketing, such as the COVID-19 pandemic
– Online resources including a PowerPoint deck, a test bank of questions, and links to relevant YouTube and Instagram content
– International case studies highlighting diverse hospitality marketing practices

ISBN: 1000624897
ISBN-13: 9781000624892

FAQs:
Q: What supplementary resources are included with the textbook?
A: The textbook comes with a test bank of questions, a PowerPoint deck, and links to additional online content on YouTube and Instagram.

Q: Who is the target audience for this textbook?
A: This textbook is designed for students enrolled in marketing modules within hospitality courses, providing a valuable learning resource for academic studies.

Conclusion:
Hospitality Marketing Principles and Practices 4th Edition offers a comprehensive overview of marketing strategies tailored to the hospitality industry. With updated content, practical case studies, and a focus on emerging trends, this textbook equips students with the knowledge and skills necessary to succeed in the fast-paced world of hospitality marketing.