Managing Major Sports Events Theory and Practice 1st Edition by Milena M. Parent

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• ISBN-10 ‏ : ‎ 0415672333
• ISBN-13 ‏ : ‎ 978-0415672337

The hosting of major sporting events is often a key instrument in the development of cities and nations worldwide. If carried out successfully, these events can not only bring prestige to an area but also leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a comprehensive introduction to the concepts and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy.

The book draws closely on the authors’ personal practical experiences of day-to-day management during the 2010 Winter Olympics in Vancouver, now widely considered the gold standard of Olympic organization. Drawing on the latest research from across multiple disciplines, it covers every key area in the event management process, including:

• Bidding, management, and planning
• Venue implementation
• Communications (e.g., media, marketing, and sponsorship, technology)
• Functional area considerations (e.g., sport, protocol, security, and risk management)
• Games-time considerations
• Ceremonies
• Legacy and sustainability

Every chapter contains a unique combination of theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on a global scale. A companion website includes self-test quizzes and flashcards for students, links to 110 valuable websites, 173 summary slides, plus 45 essay questions and extended decision-making exercises for teachers. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management and a valuable resource for all sport management researchers and professionals.

FAQs

What is included in the companion website for the book?

The companion website offers self-test quizzes, flashcards, links to useful websites, summary slides, essay questions, and decision-making exercises.

Who can benefit from reading this book?

This book is beneficial for students studying sports event management, professionals in the sports management field, and researchers looking to expand their knowledge.

Does the book provide real-world examples of major sports events?

Yes, each chapter includes case studies of major sports events from different parts of the world.

Conclusion

In conclusion, Managing Major Sports Events: Theory and Practice 1st Edition by Milena M. Parent – Test Bank provides a comprehensive overview of the intricacies involved in running and hosting major sports events. With a focus on practical skills and real-world experiences, this book is essential for anyone looking to succeed in the sports event management industry. Get your copy today and deepen your understanding of organizing successful sports events.