Quantitative Research Methods in Communication 1st Edition by Erica Scharrerx

Are you looking for a comprehensive guide on quantitative research methods in communication? Look no further than the Quantitative Research Methods in Communication 1st Edition by Erica Scharrerx. This textbook is designed for students in communication and allied social science disciplines who want to understand the why and how of conducting research that contributes to social justice.

Frequently Asked Questions:

FAQs

What is the ISBN of this textbook?

ISBN-10: 0367547856
ISBN-13: 978-0367547851

Who are the authors of this textbook?

This textbook is authored by Erica Scharrer and Srividya Ramasubramanian.

What topics does this textbook cover?

The textbook covers quantitative research methods in communication, focusing on social justice issues and providing guidance on conducting impactful research.

Is this book suitable for graduate and advanced undergraduate courses?

Yes, this text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences.

What can readers expect from this textbook?

Readers can expect a detailed guide on the conceptualization, execution, and statistical analysis of quantitative research methods in the context of social justice.

About the Authors

Erica Scharrer (PhD, Syracuse University) is Professor and Chair of the Department of Communication at the University of Massachusetts Amherst. She has authored several books and her research focuses on media content, media effects, and media literacy.

Srividya Ramasubramanian (PhD, Penn State University) is Presidential Impact Fellow and Professor of Communication at Texas A&M University. Her research interests include critical media effects, diversity, and social justice.

Conclusion

The Quantitative Research Methods in Communication 1st Edition by Erica Scharrerx provides a comprehensive overview of quantitative research strategies for students interested in making a difference in society. With a focus on social justice and practical guidance on conducting impactful research, this textbook is a valuable resource for those pursuing research in communication and social sciences. Get your copy today and enhance your understanding of quantitative research methods.