Real Estate Marketing Strategy, Personal Selling, Negotiation, Management, and Ethics 1st Edition by M. Joseph Sirgy

Real Estate Marketing Technique, Personal Promoting, Negotiation, Administration, and Ethics 1st Edition by M. Joseph Sirgy

• ISBN-10 ‏ : ‎ 0415723949
• ISBN-13 ‏ : ‎ 978-0415723947

Real Estate Marketing is specifically crafted to educate real estate students on the art and science of the real estate marketing profession.

The perfect guide for undergraduate and graduate level courses in business schools and professional/continuing education programs in Real Estate, this textbook will also interest professional real estate marketers looking to enhance their knowledge and improve their marketing strategies.

The book is structured into five main parts:

Part 1: Introduction to Marketing Concepts

In this section, students are introduced to fundamental marketing concepts as a business philosophy and strategy. Topics covered include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.

Part 2: Personal Selling in Real Estate

Part two focuses on the detailed process and steps involved in representing real estate buyers and sellers.

Part 3: Negotiations in Real Estate

Exploring how effective real estate professionals utilize negotiation approaches such as collaboration, competition, accommodation, and compromise based on the situation and personalities involved in real estate transactions.

Part 4: Human Resource Management in Real Estate

This section delves into human resource management including recruiting and training real estate agents, issues related to performance evaluation, motivation, compensation, and leadership.

Part 5: Legal and Ethical Issues in Real Estate

Students will learn to handle challenging situations and legal/ethical dilemmas by applying a variety of legal/ethical tests. They will also gain an in-depth understanding of the industry’s code of ethics.

FAQs

What is the importance of personal selling in real estate?

Personal selling plays a crucial role in real estate as it involves building relationships, understanding client needs, and guiding them through the buying or selling process.

How are negotiations approached in real estate transactions?

Negotiations in real estate involve strategies such as collaboration, competition, accommodation, and compromise, tailored to the specific situation and parties involved.

Conclusion

“Real Estate Marketing Strategy, Personal Selling, Negotiation, Management, and Ethics 1st Edition” by M. Joseph Sirgy is a comprehensive guide that equips real estate students and professionals with the necessary knowledge and skills to excel in the dynamic real estate industry. With a focus on marketing strategies, personal selling techniques, negotiation tactics, management principles, and ethical considerations, this textbook is a valuable resource for anyone looking to succeed in real estate marketing.

Invest in your real estate education today with this insightful text!