Sales Force Management Leadership, Innovation, Technology 11th edition 11th Edition by Mark W. Johnston
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- ISBN-10 : 0415534623
- ISBN-13 : 978-0415534628
In this latest edition of Sales Force Management, authors Mark Johnston and Greg Marshall continue the legacy of excellence established by Churchill, Ford, and Walker, reaffirming the book’s global position as the leading textbook in the field. It remains a fresh classic, completely updated for modern sales management practices.
In addition to maintaining the Churchill, Ford, and Walker approach, the new edition includes:
- Emphasis on leadership, technology, innovation, ethics, and global business
- Incorporation of new material throughout the book on diverse sales communication strategies, leadership, and the synergy between marketing and sales functions
- Ongoing collaboration with HR Chally, a prominent global sales consultancy providing cutting-edge data for each chapter, enabling students to learn and engage with real-world applications of contemporary sales force challenges
About the Author
Mark W. Johnston holds the Alan and Sandra Gerry Professorship in Marketing and Ethics at Rollins College, USA. He has contributed to various journals including the Journal of Marketing Research and the Journal of Personal Selling and Sales Management.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. Greg is a prolific researcher in advertising and sales management, with numerous published journal articles. He serves as the editor of the Journal of Marketing Theory and Practice.
## FAQ
### What is a Test Bank?
A Test Bank is a collection of exam questions and answers specifically tailored to accompany a textbook.
### How can a Test Bank help students?
Test Banks provide additional practice questions for students to test their understanding of the material and prepare for exams effectively.
### Are Solution Manuals included with the Test Bank?
Solution Manuals contain detailed solutions to the problems presented in the textbook, offering further assistance to students.
## Conclusion
Enhance your knowledge and skills in Sales Force Management with the comprehensive insights provided in Sales Force Management Leadership, Innovation, Technology 11th Edition by Mark W. Johnston. Stay at the forefront of sales management practices with this updated classic.
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