Sales Force Management Leadership, Innovation, Technology 13th Edition by Mark W. Johnston

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• ISBN-10 ‏ : ‎0367682087
• ISBN-13 ‏ : ‎978-0367682088

In this 13th edition of Sales Force Management, authors Mark Johnston and Greg Marshall continue to enhance the book’s reputation as a modern classic, fully updated for contemporary sales management teaching, research, and practice. The focus has been strengthened on leveraging technology in sales management, with new discussions on current sales practices and emphasizing the integration of sales and marketing.

Identifying current trends and applications, Sales Force Management blends real-world sales management best practices with cutting-edge theory and empirical research, serving as an authoritative source. Key features include:

• Engaging breakout questions to stimulate lively discussions.
• Management Problem assignments and Minicases for better understanding and application of concepts.
• Management, Innovation, and Technology boxes presenting real-world challenges faced by sales professionals.
• Ethical Moment boxes encouraging students to navigate ethical dilemmas in sales.
• Role-Play exercises to promote experiential learning.
• Updated sales management case studies for practical insights.

This updated edition offers a comprehensive review of theory and research in sales management, delivering clear practical applications—a hallmark of Sales Force Management through the years. Ideal for undergraduate and postgraduate students studying sales management.

The companion website includes an instructor’s manual, PowerPoints, case studies, and additional resources to support both students and educators.

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FAQs

What is a Test Bank?

A Test Bank is a collection of test questions tailored to the contents of a specific textbook. It offers a wide range of questions, from multiple-choice to essay-type, to help students prepare for exams effectively.

How can a Test Bank benefit students?

By using a Test Bank, students can practice and assess their understanding of the material covered in the textbook. It provides a valuable resource for self-assessment and exam preparation.

Conclusion

Enhance your knowledge of sales force management with the Test Bank for Sales Force Management Leadership, Innovation, Technology 13th Edition by Mark W. Johnston. Stay ahead in your studies with access to comprehensive resources and practical applications.