Social Media Marketing Fourth Edition by Tracy L. Tuten

Are you looking to deepen your understanding of social media marketing? Dive into the fourth edition of “Social Media Marketing” by Tracy L. Tuten. This market-leading and award-winning textbook has been fully updated to encompass the rapidly evolving landscape of social media marketing.

Key Features:

• Balance of essential theory and practical application.
• Thoroughly revised to reflect the latest developments in social media marketing research and practice.
• 11 new case studies added, featuring brands like TikTok, LEGO, Nespresso, and Puma.
• Engaging case study on the US-based company Kombucha 221 BC runs throughout the textbook.
• Companion website with additional valuable resources for both instructors and students.

Companion Website Resources:

• Author videos discussing key social media marketing ideas and concepts.
• Author-selected YouTube video playlists.
• Additional case studies.
• PowerPoint slides.
• Test Bank for practicing and testing your knowledge.

FAQs

1. What is a Test Bank?

A Test Bank is a collection of test questions tailored to the contents of a specific textbook. It is a useful resource for students to practice and assess their understanding of the material.

2. Are Solution Manuals included with this textbook?

While this textbook comes with a Test Bank, Solution Manuals may be available separately depending on the publisher’s offerings.

Conclusion:

“Social Media Marketing Fourth Edition” is a must-have resource for students and professionals looking to delve into the dynamic world of social media marketing. With updated content and a wealth of supplementary materials, this textbook equips readers with the knowledge and skills needed to navigate the ever-changing landscape of social media.