Advertising and Integrated Brand Promotion, International Edition 5th Edition Thomas O’Guinn – Test Bank

Test Bank For Advertising and Integrated Brand Promotion, International Edition 5th Edition Thomas O’Guinn

• ISBN-10

  0324568673
• ISBN-13

  978-0324568677

  Description: Good selling is the outcome of laborious work and careful planning. The exciting new Advertising and Integrated Brand Promotion, 5th Edition International Edition, illustrates the right way to most efficiently accomplish this and get the best results. More visually appealing than ever, the fully revised fifth edition offers an innovative, integrated learning experience for your students. It continues the O’Guinn, Allen, and Semenik tradition of providing a solid understanding of marketing strategy through a clearly written text, coupled with over 500 of the most current ads and displays. A leader in its emphasis on integrated brand promotion, it combines a compelling presentation of the basics of marketing with invigorating coverage of the hottest issues and latest trends. Filled with practical features and insight, the book presents concepts in the context of real marketing practice – starting with the table of contents, which follows the same process as an advertising agency. In addition to its strong instructor’s resources, the fifth edition includes a new media-rich PowerPoint® presentation with embedded video. Students will also be enthralled and inspired by the award-winning Clios DVD.

  About the Author:

  Thomas C. O’Guinn, Ph.D., is Professor of Advertising and Marketing at The University of Wisconsin-Madison. He is also a Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O’Guinn has published extensively. He has served on many editorial and advisory boards, and his research has received numerous awards. He has assisted many major marketers with their advertising and marketing strategies. He is currently involved with UW-Madison’s Design for Business Thinking initiative.

  Chris Allen, Ph.D., is the Arthur Beerman Professor of Advertising and Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the impact of emotion and in decision-making and persuasive communication. Other published work has examined consumption issues in various domains.

  Richard J. Semenik, Ph.D., is Professor of Marketing and former Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College’s Center for Entrepreneurship for the New West. Before coming to Montana State, Rich served as head of the Marketing Department at the Eccles College of Business at the University of Utah and Associate Dean for Research.

FAQs:

Q: What is included in the Test Bank for Advertising and Integrated Brand Promotion, International Edition 5th Edition?

A: The Test Bank includes a comprehensive collection of exam questions, with solutions for instructors to use in assessing student understanding of the material covered in the textbook.

Q: How can I access the Test Bank for Advertising and Integrated Brand Promotion, International Edition 5th Edition?

A: The Test Bank is usually made available to instructors who adopt the textbook for their courses. It can be accessed through the publisher’s resources for educators or through other online platforms.

Conclusion:

Get ready to delve into the world of advertising and integrated brand promotion with the comprehensive Test Bank for “Advertising and Integrated Brand Promotion, International Edition 5th Edition” by Thomas O’Guinn. This updated edition offers a wealth of knowledge and practical insights to help students understand marketing strategy and brand promotion in a rapidly evolving digital landscape. With a focus on real-world examples and the latest industry trends, this Test Bank is an invaluable resource for educators and students alike.