Essentials of Marketing 15th Edition by William Perreault Jr – Test Bank

Test Bank For Essentials of Marketing 15th Edition by William Perreault Jr

ISBN-10 ‏ : ‎ 1259573532

ISBN-13 ‏ : ‎ 978-1259573538

Discover the comprehensive and practical approach to marketing with the latest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Authored by William Perreault Jr, this textbook dives deep into the fundamental concepts of marketing, emphasizing a managerial orientation and a hands-on “How-To-Do-It” method.

Essentials of Marketing equips students with the necessary skills through real-world examples, detailed explanations, frameworks, models, case studies, and practical techniques aimed at enhancing analytical abilities and guiding students on how to effectively fulfill customer needs. The book covers various specialized topics such as relationship marketing, international marketing, services marketing, marketing on the internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing, all of which are seamlessly integrated throughout the text.

Moreover, this edition offers additional resources to enrich the learning experience, including new Marketing Analytics: Data to Information exercises on Connect, an updated marketing plan for Hillside Veterinary Clinic, and fully revamped instructor supplements.

Perreault/Cannon’s Essentials of Marketing is accessible through McGraw-Hill Connect®, a subscription-based learning platform that can be accessed online via a personal computer or tablet. Subscribing to Connect provides various benefits, such as:

– SmartBook®: An adaptive digital version of the textbook that customizes the learning journey based on students’ progress.
– Access to homework assignments, quizzes, syllabi, notes, reminders, and other essential course materials.
– Auto-graded assignments featuring iSeeIt! concept animations, video cases, and interactive exercises.
– Progress dashboards to track performance on assignments and receive personalized improvement suggestions.
– The option to purchase a print version of the book for a nominal fee. The binder-ready format includes free shipping.

For a complete list of assignments by chapter and learning outcome, students can consult their Learning Experience Consultant. Check out the full system requirements for using Connect here.

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**FAQs (Frequently Asked Questions):**

**1. How can I access the Connect platform for Essentials of Marketing?**
You can access the Connect platform online through a personal computer or tablet by subscribing to the service.

**2. What resources are included in the Connect subscription for Essentials of Marketing?**
The subscription includes SmartBook®, homework assignments, quizzes, notes, progress dashboards, and the option to purchase a print version of the textbook.

**3. Are there interactive exercises available on Connect for marketing students?**
Yes, Connect offers auto-graded assignments with features like iSeeIt! concept animations and video cases.

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**Conclusion:**

Prepare yourself for a successful journey in marketing with the unparalleled insights and practical guidance provided in Essentials of Marketing 15th Edition. This textbook not only equips students with essential marketing skills but also offers a comprehensive and interactive learning experience through McGraw-Hill Connect®. Acquire the knowledge and tools necessary to excel in the dynamic world of marketing and stay ahead of the curve with this invaluable resource.