Integrated Marketing Communications 4th Edition By Bill Chitty-Test Bank

Description

The Test Bank for Integrated Marketing Communications 4th Edition By Bill Chitty provides comprehensive coverage of the key concepts and principles in the field of integrated marketing communications. The test bank covers a wide range of topics, including integrated marketing communications and brand equity, the communication process, persuasion in marketing communications, market segmentation, brand positioning, advertising, interactive marketing communications, media channels, direct marketing, sales promotion, personal selling, marketing PR, sponsorship, and evaluating the effectiveness of IMC campaigns.

ISBN

ISBN-10: 0170254305
ISBN-13: 9780170254304

Table of Contents

Part 1: Integrated marketing communications a conceptual framework
1. Integrated marketing communications and brand equity
2. The communication process
3. Persuasion in marketing communications
4. Market segmentation and brand positioning

Part 2: Managing integrated marketing communications
5. Advertising and interactive marketing communications
6. Planning and implementation

Part 3: Media channels
7. Broadcast and Interactive media
8. Print and support media
9. Media analysis

Part 4: Supporting elements of integrated marketing communications
10. Direct marketing and Sales promotion
11. Interactive marketing
12. Personal selling
13. Marketing PR and sponsorship

Part 5: Evaluating integrated marketing communications
14. Evaluating the effectiveness of IMC campaigns

Communication Related Test Banks

Explore more test banks related to communication:

• Test Bank For Intercultural Communication in Contexts 7th Edition By Judith Martin
• Test Bank For Intercultural Communication A Contextual Approach 7th Edition By James W. Neuliep

FAQ

What is included in the test bank for Integrated Marketing Communications 4th Edition?

The test bank includes a wide range of questions and exercises related to the key topics covered in the textbook, allowing students to assess their understanding and mastery of the material.

How can I access the test bank for Integrated Marketing Communications 4th Edition?

The test bank can be accessed through the provided links on the website, where it can be purchased and downloaded for use in studying and preparation for exams.

Conclusion

The Test Bank for Integrated Marketing Communications 4th Edition By Bill Chitty is a valuable resource for students studying integrated marketing communications. With a comprehensive coverage of key topics and a range of questions and exercises, the test bank aids in enhancing students’ understanding and application of IMC concepts.