Test Bank For Marketing Management 5th Edition Dawn Iacobucci

ISBN-10: 1337271128, ISBN-13: 9781337271127

Desk of Contents

Half I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Purchaser Habits.
3. Segmentation.
4. Specializing in.
5. Positioning.
Half II: PRODUCT POSITIONING.
6. Merchandise: Objects and Suppliers.
7. Producers.
8. New Merchandise and Innovation.
Half III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution.
11. Selling Messages and Marketing Communication.
12. Constructed-in Marketing Communication and Media Choices.
13. Social Media.
Half IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Purchaser Satisfaction and Purchaser Relationships.
15. Marketing Evaluation Devices.
Half V: CAPSTONE.
16. Marketing Method.
17. Marketing Plans.