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Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr -Test Bank

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Original price was: $45.00.Current price is: $34.97.

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Looking for the Test Bank for Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr?

ISBN-10: 0136049966
ISBN-13: 978-0136049968

Current Your School college students with the Crucial Data They Need to Effectively Market High-tech Products

Marketing of High-Technology Products and Innovations is the ultimate resource specifically designed to address the unique marketing challenges that come with high-tech products and services.

The Third Edition retains all the core concepts and features of its predecessors while also incorporating comprehensive coverage of the most recent academic research and modern business practices.

From the Author:

In recent years, the world has faced significant challenges such as escalating fuel and food prices, climate change, poverty, and human needs in developing countries, along with an unstable global political environment. Addressing these urgent issues necessitates a multifaceted approach, with the development of new technologies playing a pivotal role. Both new and established high-tech companies are offering innovative solutions for transportation and efficient energy generation. Social entrepreneurs and businesses of all sizes are spearheading new products and business models, catering even to base-of-the-pyramid markets. Central to companies’ strategic plans is an increased emphasis on the triple bottom line of people, profit, and the planet. While the challenges are formidable, the tech industry is currently experiencing an exhilarating period of growth and innovation!

## FAQ

### 1. What is included in the Test Bank for Marketing of High Technology Products and Innovations 3rd Edition?
The Test Bank typically includes a wide range of practice questions, quizzes, and exercises to help students understand and apply the concepts covered in the textbook.

### 2. How can the Test Bank benefit students studying marketing of high-tech products?
The Test Bank provides additional resources for students to test their knowledge and enhance their understanding of key marketing principles in the context of high-technology products and innovations.

## Conclusion

The Test Bank for Marketing of High Technology Products and Innovations 3rd Edition offers invaluable resources for students seeking to master the marketing challenges associated with high-tech products. With a focus on the latest research and industry practices, this edition equips students with the essential tools to succeed in today’s dynamic tech-driven marketplace.

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Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr -Test Bank
Marketing of High Technology Products and Innovations 3rd Edition by Jakki J. Mohr -Test Bank

Original price was: $45.00.Current price is: $34.97.

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