Essentials of Health Care Marketing, Fifth Edition First Edition Eric N. Berkowitz

Introducing the comprehensive “Essentials of Health Care Marketing, Fifth Edition” First Edition by Eric N. Berkowitz, now available in the form of a Test Bank.

ISBN-10: 1284200159
ISBN-13: 978-1284200157

The “Essentials of Health Care Marketing, Fifth Edition” Test Bank equips students with fundamental knowledge of marketing principles and their specific application in the healthcare industry. This current edition features expanded content on social media and digital marketing, an in-depth discussion on ethics, the influence of technology on healthcare marketing, and additional multimedia resources to enhance student engagement.

New Features in the Fifth Edition:
– A new chapter on Marketing in the Digital Age explores disruptive competitors in healthcare, digital influences on the patient journey, the Internet of Things (IoT) impact on marketing, and more.
– Sixteen new cases highlight the effects of COVID-19, patient portal marketing, healthcare mergers on organizational culture, social media impacts, and other relevant topics.
– Embedded links in each chapter direct students to valuable digital resources, including videos and websites that reinforce chapter concepts and facilitate classroom discussions.
– Expanded coverage of technology, including Artificial Intelligence (AI), big data, and digital focus groups in market research.
– Discussion on transparency in government, consumer, and corporate responses to pricing, with a focus on value-based payment models.
– A new capstone chapter on ethical considerations in marketing addresses current debates and topical issues in healthcare marketing.

FAQs:
Q: What is a Test Bank?
A: A Test Bank is a collection of test questions and answers designed to help students prepare for exams and assess their understanding of the textbook material.

Q: How can the Test Bank benefit students?
A: The Test Bank provides additional practice questions, allowing students to test their knowledge and enhance their exam preparation.

Q: Is the Test Bank a substitute for the textbook?
A: No, the Test Bank complements the textbook by offering supplementary study materials for students.

In conclusion, the “Essentials of Health Care Marketing, Fifth Edition” Test Bank is a valuable resource for students seeking a deeper understanding of healthcare marketing concepts and their practical application in today’s digital age. Equip yourself with the tools needed to succeed in your healthcare marketing studies.