Selling & Sales Management Developing Skills for Success by Lisa Spiller

Looking for a comprehensive resource to enhance your understanding of selling and sales management? Dive into the world of sales with “Selling & Sales Management Developing Skills for Success” authored by Lisa Spiller. Packed with engaging examples and case studies from renowned companies like Amazon, IBM, and Pepsi, this textbook offers a perfect blend of research, theory, and practice to navigate the nuances of selling in today’s fast-paced digital landscape.

The text delves into the evolving dynamics of storytelling, sales analytics, and automation in the fiercely competitive and technologically-driven market. It equips students with practical exercises and role plays to hone their skills at every stage of the selling process. Beyond selling techniques, this book also imparts vital sales management competencies including onboarding, coaching, mentoring, and leading sales teams effectively, even in non-face-to-face scenarios.

Instructors will find valuable online resources accompanying the textbook, such as PowerPoint slides and a test bank. Additionally, teaching notes for role plays, suggested course projects, and worksheets are provided to facilitate effective lesson planning. Suitable for both college and university courses on selling and sales management, this book caters to learners at all levels.

FAQs:

What is included in the online resources for instructors?

The online resources for instructors comprise PowerPoint slides, a test bank, chapter overviews, teaching notes for role plays, and suggested course projects and worksheets.

Who can benefit from this textbook?

This textbook is suitable for students and professionals looking to enhance their selling and sales management skills across various educational levels.

Conclusion:

“Selling & Sales Management Developing Skills for Success” by Lisa Spiller is a comprehensive guide that offers a rich learning experience in the realm of sales and sales management. With its practical approach, real-world examples, and instructor-friendly resources, this textbook is a valuable asset for anyone aspiring to excel in the field of selling and managing sales teams.