Contemporary Marketing 17th Edition by Louis E. Boone – Test Bank
Original price was: $45.00.$34.97Current price is: $34.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
Test Bank For Contemporary Marketing 17th Edition by Louis E. Boone
- ISBN-10 : 1305075366
- ISBN-13 : 978-1305075368
CONTEMPORARY MARKETING, Seventeenth Edition, is the premier teaching and learning resource for foundational marketing courses. This trusted text covers essential marketing principles, delves into all facets of the marketing mix, and offers practical guidance to help students prepare for successful marketing careers. With each new edition, this text grows stronger, retaining the qualities that have made it a perennial best-seller while incorporating modern features and up-to-date information on current trends, topics, research, and best practices in this constantly evolving field. Thanks to its technological advancements, student-friendly approach, instructor support, and up-to-date relevance, CONTEMPORARY MARKETING, Seventeenth Edition, remains unparalleled.
About the Authors
After a distinguished career, Dr. Louis E. “Gene” Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Dr. Boone’s insights have influenced students and colleagues at various universities worldwide. He was considered a pioneer in the marketing discipline and one of the most innovative business writers of his time.
Dr. David L. Kurtz, a co-author with Dr. Boone, has taught at prestigious universities and co-authored best-selling books. Their work has been translated into multiple languages. Dr. Kurtz, who currently teaches at the University of Arkansas, has lectured extensively and has a wealth of experience in the field. He is a proud grandfather and resides in Arkansas with his wife and their four dogs.
FAQs
What is included in the Test Bank for Contemporary Marketing 17th Edition?
The Test Bank for Contemporary Marketing 17th Edition includes a comprehensive collection of exam questions specifically tailored to help students assess their understanding of the content covered in the textbook.
How can the Test Bank benefit students preparing for marketing courses?
The Test Bank provides students with additional practice questions and assessments to enhance their learning experience and better prepare them for exams.
Are the questions in the Test Bank aligned with the content of the textbook?
Yes, the questions in the Test Bank are closely tied to the topics and concepts presented in the Contemporary Marketing 17th Edition textbook, ensuring relevance and applicability.
Conclusion
With its comprehensive coverage of marketing principles, practical guidance, and updated information, the CONTEMPORARY MARKETING, Seventeenth Edition Test Bank is an invaluable resource for students pursuing successful marketing careers. The contributions of Dr. Louis E. Boone and Dr. David L. Kurtz have solidified this Test Bank as a must-have tool for both instructors and students in the field of marketing.
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